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Eat the Rainbow: The Benefits of Colourful Fruits and Vegetables

  • Writer: eatingtherainbows
    eatingtherainbows
  • Jun 28, 2017
  • 3 min read

Updated: Jul 7

Raise your hand if you love a vibrant, nourishing plate of food.





Okay, okay—maybe you’re still warming up to the idea. I get it. Not everyone dreams in kale and carrots. But hear me out: when you start eating more colourful, plant-based foods, something shifts. Not just in how your plate looks, but in how you feel.

Whether you’re fully plant-based, veggie-curious, or simply trying to add more nutrients to your meals, embracing a rainbow of real foods can make a noticeable difference.


Let’s break it down:


❤️ Red = Heart Health + Cell Protection

Red fruits and veggies are loaded with powerful antioxidants like lycopene and anthocyanins, which support heart health, fight inflammation, and may even protect against certain cancers.

Top picks: Tomatoes, cherries, strawberries, red bell peppers, watermelon, beets, cranberries, radishes, red apples.

They help:

  • Improve circulation

  • Reduce the risk of heart disease

  • Boost memory and brain function

  • Support healthy skin by fighting oxidative stress

🧡 Orange = Immunity + Eye Health

Orange produce is rich in beta-carotene, a precursor to vitamin A that supports vision, immune function, and skin renewal. These foods also contain vitamin C and other antioxidants that help you glow from the inside out.

Top picks: Carrots, sweet potatoes, oranges, mangoes, butternut squash, cantaloupe, apricots, papaya.

They help:

  • Strengthen the immune system

  • Support healthy eyesight

  • Encourage healthy skin

  • Provide natural sun protection for your skin

💛 Yellow = Radiance + Digestion Support

Yellow foods tend to be rich in vitamin C, digestive enzymes, and flavonoids, all of which play a role in glowing skin, mental clarity, and a happy gut.

Top picks: Pineapple, bananas, corn, yellow bell peppers, lemons, starfruit, golden beets.

They help:

  • Promote better digestion

  • Brighten your skin tone

  • Enhance brain function and focus

  • Support strong immune health

💚 Green = Detox + Bone Strength

Green foods are nutritional powerhouses packed with chlorophyll, iron, folate, vitamin K, and magnesium. Many also contain lutein and zeaxanthin, which protect eye health.

Top picks: Broccoli, kale, spinach, zucchini, asparagus, Brussels sprouts, avocado, edamame, green apples, cucumbers.

They help:

  • Detoxify the body and support liver health

  • Build strong bones and teeth

  • Improve digestion and regularity

  • Support eye and brain health

  • Reduce inflammation and oxidative stress

💙💜 Blue/Purple = Longevity + Brain Health

These deeply pigmented foods are rich in anthocyanins, which have been linked to improved memory, better circulation, and reduced risk of age-related conditions.

Top picks: Blueberries, blackberries, purple cabbage, eggplant, plums, grapes, elderberries, purple carrots.

They help:

  • Boost memory and cognitive function

  • Support heart and urinary tract health

  • Fight cellular aging and oxidative stress

  • Lower the risk of certain cancers

🤍 White = Immunity + Recovery

While often overlooked, white vegetables and fruits are full of allicin, quercetin, and other immune-boosting compounds. They may not be colourful, but they pack a serious nutritional punch.

Top picks: Garlic, onions, cauliflower, mushrooms, parsnips, turnips, white beans, leeks.

They help:

  • Support immune response

  • Lower cholesterol and blood pressure

  • Aid in tissue repair and recovery

  • Reduce inflammation and support healthy gut bacteria

The more colours you eat, the more well-rounded your nutrition will be. It’s not about perfection—it’s about creating meals that energize, protect, and truly nourish you.

If you’re looking for a sign to add more colour to your plate… this is it. 🌈Want help getting started? Check out my post on going veg or follow me on Instagram!



What is your favourite way to eat the rainbow?

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